Erection of signage

Why Was This Refused?

• ✓Additional signage at a busy junction considered a distraction and road safety risk
• ✓Proposed signs judged to have detrimental visual impact from the adjacent highway
• ✓Risk of setting a precedent for further trader signage applications within the estate
• ✓Entrance area already had existing estate and company signs in place
• ✓Concern that the entrance would become cluttered and harmful to the street scene
• ✓highways
• ✓precedent
• ✓potential proliferation of advertising signage at this busy junction is a distraction to highway users and reduce road safety
• ✓proposed signage would have a detrimental visual impact when viewed from the adjacent Highway and would establish a precedent for further applications from traders within the Estate
• ✓entrance of Snugborough Trading Estate would become very cluttered and would cause an adverse visual impact to the detriment of the street scene

The application sought permission to erect signage at the entrance to Snugborough Trading Estate on Peel Road, Union Mills. The estate already had two signs at the entrance identifying the trading estate, a main directional sign inside, and a number of individual company signs of varying sizes. The application was refused on two grounds. Officers considered that adding more advertising signage at this busy junction would distract highway users and reduce road safety. They also found that the proposed signage would have a detrimental visual impact when viewed from the adjacent road, and that approving it would set a precedent for further similar applications from other traders within the estate, risking a cluttered and visually harmful entrance. The decision was made by the Director of Planning and Building Control under delegated authority.

The application was refused because additional signage at this busy junction was considered a distraction to drivers and a road safety risk. The proposed signs were also judged to have a detrimental visual impact from the adjacent highway and would likely encourage further applications from other traders, leading to a cluttered and harmful street scene at the estate entrance.

Policies Assessed (3)

Planning History (1)

Documents (12)