Erection of signage

Why Was This Refused?

• ✓Proposed signage at the entrance to Snugborough Trading Estate off Peel Road
• ✓Risk of distraction to highway users at a busy junction, reducing road safety
• ✓Detrimental visual impact when viewed from the adjacent highway
• ✓Concern that approval would set a precedent for further signage applications from estate traders
• ✓highways
• ✓precedent
• ✓potential proliferation of advertising signage at this busy junction would be a distraction to highway users and reduce road safety
• ✓proposed signage would have a detrimental visual impact when viewed from the adjacent Highway and would establish a precedent for further applications from traders within the Estate

This application sought permission to erect advertising signage at the entrance to Snugborough Trading Estate, Union Mills, which sits along the northern side of Peel Road southeast of Union Mills. The application was refused in July 2006. The decision-maker identified two main concerns: that additional signage at this busy junction could distract drivers and reduce road safety, and that the signage would be visually harmful when seen from the adjacent highway. A further concern was that granting permission would establish a precedent, making it harder to resist similar applications from other traders within the estate.

The application was refused on two grounds. First, the addition of advertising signage at this busy junction was considered likely to distract highway users and reduce road safety. Second, the signage would have a harmful visual impact when seen from the adjacent road and would set a precedent for further similar applications from other traders within the estate.

Policies Assessed (3)

Planning History (2)

Documents (27)