Planning Statement

The Beauty Lounge Business Plan

1. Executive Summary

Ilana Ingham is a fully qualified nail technician rebranding from her successful chair-rented business @nailsxilana to a full-service beauty brand: The Beauty Lounge. She is completing her waxing training in June which will include intimate waxing and plans to expand into brows.

The new salon will be located (subject to planning) on the first floor at 16 Prospect Terrace, Douglas in a family owned building. The existing one-bedroom flat will be converted into a functional beauty salon, with the bedroom becoming a private waxing and intimate waxing room, and the lounge becoming a welcoming space for a nail bar, luxury pedicures, and a client waiting area.

The unit has its own private entrance off Prospect Terrace, there is also a shower and toilet making it ideal for personal beauty treatments. A spa wellness business has just signed the lease on the ground floor and the upstairs three-bedroom apartment will be changed from rental to an holiday accommodation (subject to planning). The synergy between all three floors will create a premium wellness destination.

2. Business Objectives

• - Rebrand from @nailsxilana to The Beauty Lounge
• - Change the one-bedroom flat into a licensed beauty salon (subject to planning)
• - Launch a full beauty menu including nails, waxing, and brows
• - Build a strong client base through social media, local networking, and referrals
• - Collaborate with the spa business below and the Airbnb above 3. Services Offered
• - Gel Nails, BIAB, Acrylic Extensions, Nail Art
• - Safe Removals
• - Waxing (body, face, intimate)
• - Brow Waxing & Shaping

Future Add-Ons:

• - Aftercare (cuticle oils, brow balms, post-wax care kits etc)

• 4. Marketing Strategy
• - Instagram rebrand to @thebeautylounge
• - New logo, blush and gold branding, professional price list
• - Launch promotions and opening specials
• - Loyalty and referral scheme
• - Partner with the spa and Airbnb businesses for shared bookings

5. Financial Overview

Startup Costs (Estimates):

• - Waxing course (already paid): £1200
• - Previous costs including nail training and products: TBC
• - Planning and salon conversion: TBC
• - Equipment and furniture: TBC
• - Branding and printed materials: TBC

Grant Assistance Sought: Ilana is on the small business scheme To assist with salon setup and products for a small business

Income Projections:

• - 10 to 15 clients per week at £30 to £45 average = £1,200 to £2,000 monthly
• - Additional services and upsells to increase income by 30 to 50 percent within 4 months 6. Long-Term Vision
• - Establish The Beauty Lounge as a trusted beauty brand on the Isle of Man
• - Hire a junior therapist within 12 to 18 months
• - Launch a homecare product line for brows, nails, and waxing
• - Attract new clients through Airbnb guests and spa visitors from the UK and locally
• - Build a strong digital presence that supports future expansion